Note that the little blue tick icon also appears for ‘In stock’ justifications, which are powered by local inventory ads. The interesting news is that ‘services’ recently started to power justifications, like in the example below: ‘Justifications’ do just that: they ‘justify’ a listings presence in the SERP by featuring (and usually bolding) relevant content indicating that the business will likely meet that searcher’s need and intent. If you haven’t heard of them, I’d recommend reading this post from Joel Headley from way back in 2017, and this 2021 post from Miriam Ellis. You’ve probably read something about ‘justifications’ on local listings in the SERP. I don’t know why, or what this means, so watch out for that. I’ve noticed that some businesses (for example a coffee shop) have services available as a section in their GBP dashboard but the services tab is not showing on mobile. In the Google Maps app, it looks like this: However, on a mobile device, you’ll find the services displayed in a tab labelled ‘Services’ in Google search: They don’t show up as a list of services on a desktop. GBP services have very limited visibility. You’ll also find it in the GBP app, in the ‘Overview’, tab when you click ‘View all’: It also appears in a section on the ‘Info’ tab: If the listing has access to ‘Services’, you’ll find it in the menu when you log into your Google Business Profile dashboard on a desktop: Google, ‘ Add or edit your services‘ Which types of business have access to GBP Services? Customers on mobile devices can also find all your services under ‘Services’.” When local customers search on Google for a service that you offer, that service may be highlighted on your profile. If your business has multiple categories, group services together into sections under the appropriate category to keep your services organised. “How the services editor works: In Google Business Profile, you may get an option to add the services that you offer, along with their descriptions and prices. However, I’m going to do my very best to equip you with as much knowledge as possible about the pros and cons of both GBP Products and GBP Services so that you can decide if, and how, to implement them for your own or your client’s business. Like most things in the world of SEO, there’s no correct answer to this question, and a one-size-fits-all approach is nigh-on impossible to adopt. Should I use GBP Products or GBP Services? This post focuses on making use of Google’s Business Profile Manager. At present, it’s not possible to add products and services via the direct edit experience. #List of google services updateIt’s possible to update your Google Business Profile through a range of interfaces.
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